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IMG_1788IMG_1793IMG_1792IMG_1776Today I was honoured to be part of the unveiling of the new helmets for the Canadian National Luge Team! I have been lucky to work – as part of Helmets for Heroes – with Arianne Jones and her teammates on the Canadian National Luge Team, alongside Cassandra (age 11) to design Arianne a helmet that she can use at the World Cup and in competition through-out 2015-2016!


Media Coverage:

#PutALidOnIt – 21st Century Reading

Arianne Jones Commercial in support of Helmets for HeroesCWe0i8LXIAAY8_z_large

“Calgary kids, artists connect with Canadian luge team to create unique helmets” – Metro News Calgary

“Canada’s lugers eager for home track advantage” – CBC Calgary

“Canada’s lugers look for home-track magic again in Calgary World Cup” – Calgary Herald

“Olympic Luge Athletes Encourage Canadians to ‘Put a Lid on it'” – Luge Canada


Canadian Luge Team and Helmets for Heroes Launch Brain Injury Awareness Campaign

It may be the most talked about issue in elite sport these days. But brain injuries extend far beyond high-performance athletes. Media Release (12/14/2015) Calgary, AB – That is why Canada’s luge athletes have teamed up with Helmets for Heroes to launch a brain injury awareness campaign December 15 while readying themselves to host the best sliding sport athletes on the planet for the 2015 Viessmann Luge World Cup in Calgary. The media conference will be held in the Ice House at Winsport’s Canada Olympic Park.

The seven members of the national luge squad will address the media with a group of inspiring young children from the Calgary community who have suffered brain injuries along with a group of artists who have helped specially-design the team’s helmets this year that will be a constant reminder of the importance of helmet use when playing.

Partnering with Helmets for Heroes – a powerful initiative that builds tight bonds with athletes and the community while sharing their heartfelt stories through sporting helmets – the team will wear the helmets for the entire season to reinforce the importance of getting fitted and wearing helmets while playing.

As part of the season-long initiative, the team will also provide details around a series of video vignettes that will be released throughout the winter season stressing the importance of wearing proper helmets and making smart decisions to reduce the risk of brain injuries.

Who: Child Artists who have Suffered Brain Injuries

Canadian Luge Team
Dr. Brian Benson – CMO & Director, Sport Medicine
Brad Spence – Two-Time Olympian, Alpine Skiing, founder of Helmets for Heroes
Local Artists involved with the campaign

Where: Ice House – Winsport’s Canada Olympic Park

When: Tuesday, December 15 – 12 noon

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Chris Dornan
Media and Public Relations
Canadian Luge Association
T: 403-620-8731

Arianne Jones, me, Brad Spence and Cassandra

Arianne Jones, me, Brad Spence and Cassandra

When Brad Spence, founder of Helmets for Heroes, competed at the 2014 Olympic Winter Games in Sochi, he was wearing a hand painted helmet by Gillian O’Blenes-Kaufman, a young patient at the Alberta Children’s Hospital. During a hospital visit a few months prior, Brad had learned of Gillian’s incredible artistic talents and wanted to bring her on his journey to Sochi. He did so by having her design and paint his Olympic helmet.

Seeing the impact that his helmet had not only on her, but also on the entire community, Brad wanted to find a way to bring the athletic and artistic worlds together, to support and help children battling adversity cope and heal. What evolved was Helmets for Heroes, an initiative aimed at doing just this. For each project, an athlete, an artist, and a child battling adversity are connected to collaborate on a helmet design that will be worn in competition by the athlete. Art not only helps children battling adversity express themselves, it improves their mood, decreases pain levels, and assists in the healing process. After completion of the projects, the helmets are auctioned off, with proceeds being donated to the charity of the child’s choice. To date, Helmets for Heroes has facilitated five very unique projects, raising more than $15,000 for charity.

I’m proud to announce that I’m working with Arianne Jones and her teammates on the Canadian National Luge Team, alongside Cassandra (age 11) to design Arianne a helmet that she can use at the World Cup and in competition through-out 2015-2016!

Watch this space for updates and news … and support Helmets for Heroes!