Today I was honoured to be part of the unveiling of the new helmets for the Canadian National Luge Team! I have been lucky to work – as part of Helmets for Heroes – with Arianne Jones and her teammates on the Canadian National Luge Team, alongside Cassandra (age 11) to design Arianne a helmet that she can use at the World Cup and in competition through-out 2015-2016!
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Media Coverage:
#PutALidOnIt – 21st Century Reading
Arianne Jones Commercial in support of Helmets for Heroes
“Calgary kids, artists connect with Canadian luge team to create unique helmets” – Metro News Calgary
“Canada’s lugers eager for home track advantage” – CBC Calgary
“Canada’s lugers look for home-track magic again in Calgary World Cup” – Calgary Herald
“Olympic Luge Athletes Encourage Canadians to ‘Put a Lid on it'” – Luge Canada
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Canadian Luge Team and Helmets for Heroes Launch Brain Injury Awareness Campaign
It may be the most talked about issue in elite sport these days. But brain injuries extend far beyond high-performance athletes.
WireService.ca Media Release (12/14/2015) Calgary, AB – That is why Canada’s luge athletes have teamed up with Helmets for Heroes to launch a brain injury awareness campaign December 15 while readying themselves to host the best sliding sport athletes on the planet for the 2015 Viessmann Luge World Cup in Calgary. The media conference will be held in the Ice House at Winsport’s Canada Olympic Park.
The seven members of the national luge squad will address the media with a group of inspiring young children from the Calgary community who have suffered brain injuries along with a group of artists who have helped specially-design the team’s helmets this year that will be a constant reminder of the importance of helmet use when playing.
Partnering with Helmets for Heroes – a powerful initiative that builds tight bonds with athletes and the community while sharing their heartfelt stories through sporting helmets – the team will wear the helmets for the entire season to reinforce the importance of getting fitted and wearing helmets while playing.
As part of the season-long initiative, the team will also provide details around a series of video vignettes that will be released throughout the winter season stressing the importance of wearing proper helmets and making smart decisions to reduce the risk of brain injuries.
Who: Child Artists who have Suffered Brain Injuries
Canadian Luge Team
Dr. Brian Benson – CMO & Director, Sport Medicine
Brad Spence – Two-Time Olympian, Alpine Skiing, founder of Helmets for Heroes
Local Artists involved with the campaign
Where: Ice House – Winsport’s Canada Olympic Park
When: Tuesday, December 15 – 12 noon
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FOR FURTHER INFORMATION:
Chris Dornan
Media and Public Relations
Canadian Luge Association
T: 403-620-8731
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